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Creative Writer

Company: Neogen Corporation
Location: Lansing
Posted on: November 22, 2021

Job Description:

Come Be Part of a Mission that Matters! Essential Duties and Responsibilities: Develop concepts, storyboards, and write scripted content for various types of videos (training, promo, corporate, webinars, etc.) ? Identify where our client's greatest opportunities lie, contextualize best practices and define a clear content and video marketing strategy ? Utilize customer feedback, understand customer needs, and generate ideas to increase customer engagement through video and copy ? Create the angle, content, and tone according to the needs of the client and the audience for each video ? Develop and manage an editorial calendar and ensure content team is on board and manage the timely publication ? Write copy consistent with our company's tone and mission - clean, concise, and well-polished work ? Edit, proofread and improve all written content before publication ? Determine sources for content creation, both internally and externally ? Undertake content marketing initiatives to achieve business targets ? Deliver engaging content on a regular basis and inspire team members ? Identify gaps in our content and recommend new ideas to pursue ? Ensure compliance with law (e.g. copyright and data protection) Assist in setting brand standards by ensuring all material leaving the department is on brand according to brand style guide ? Drive change, leverage best practices and create scalable customer-centric marketing solutions ? Collaborate with internal clients and team members ? Prioritize projects to ensure that all projects are delivered on-time, within scope and budget ? Measure project performance using implemented systems, tools and techniques ? Represent Neogen's culture, vision, mission, and core values at all times WHO IS NEOGEN: From farm to fork, we offer solutions to enhance the quality, quantity and safety of the global food supply. Our food safety diagnostics are used within farming operations to the production facilities of most of the world's best-known food companies. Neogen's solutions are critical to the health and well-being of our customers' operations - and in turn their consumers. What we do matters! Neogen's culture combines stability with a deep believe in providing professional and personal growth. Our Pillars of Trust - the principles which guide our everyday decision-making, include Openness, Honesty, Credibility, Respect, and Service. It's the belief in these characteristics that provide a consistent, happy and healthy work environment for our employees.

Keywords: Neogen Corporation, Lansing , Creative Writer, Advertising , Lansing, Michigan

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