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Digital Marketing Specialist

Company: Moonsail North
Location: Lansing
Posted on: January 15, 2022

Job Description:

Moonsail North - a full-service marketing communications, public relations, and branding agency - seeks creative and collaborative professionals to join our growing team. #TeamMoonsail offers a dynamic, fast-paced work environment that allows you to use your talents to tell high-impact stories that make a difference for clients in a range of industries. Moonsail North accepting applications for Digital Marketing Specialist We are accepting applications for a collaborative and passionate -Digital Marketing Specialist -to lead our agency 's digital marketing efforts for a wide array of non-profit and for-profit clients. The ideal candidate is a highly organized, well-rounded professional with -3-5 years of experience -in digital marketing. We want whoever lands this position to have a passion for storytelling, a desire for continual learning and growth, and an infectious positive attitude. This position will be responsible for working with client teams to plan, build, and implement digital marketing campaigns across multiple channels and platforms. This position will provide a full range of digital marketing services to clients, including, but not limited to:

  • Strategically plan and execute digital advertising campaigns via Google, Facebook and Instagram, LinkedIn, Twitter, and other platforms.
  • Strategically plan and implement email marketing campaigns.
  • Strategically plan and execute SEO and SEM projects.
  • Monitor and optimize campaigns to meet strategically aligned KPIs.
  • Monitor social media.
  • Coordinate with team members to develop written and visual assets for campaigns.
  • Measure and report performance of digital marketing campaigns.
  • Support maintenance and updating of client websites and digital properties.
  • Ensure that DEI and accessibility are considered and reflected in all of your work. Desired platform proficiency:
    • Google Ads, Google Analytics, Google Data Studio, etc.
    • Facebook Business Manager
    • Facebook Ads Manager
    • Twitter Ads
    • LinkedIn Ads
    • E-newsletter platforms, such as Mailchimp and Constant Contact
    • Website CMS platforms, especially WordPress and Squarespace Desired skills:
      • Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) best practices
      • Pay-Per-Click advertising expertise
      • Podcasting and audio production
      • Video editing
      • Ability to synthesize digital data and analytics
      • Ability to work at a fast pace
      • Collaborative and communicative work style
      • Bachelor's degree in marketing, communications, public relations or related fields This is a U.S.-based position. The preferred candidate will be within commuting distance to Lansing, Michigan. A hybrid or fully remote arrangement can be considered for the right candidate, but the successful candidate can expect to travel to Lansing, Michigan several times a year. Moonsail North offers a competitive salary and benefits package, including paid time off, 10 paid holidays, professional development opportunities, and medical and dental plans, along with life and disability plans. Salary commensurate with experience. About Moonsail North Moonsail North focuses on storytelling and strategy. An award-winning communications, public relations, and branding agency, we offer a full stack of creative services and tell high-impact stories through branding, marketing communications, public relations, and digital and social media services. Our clients look to us for strategic communications guidance, brand identity development, executive positioning, public relations strategy, media relations, graphic design, social media and digital marketing, media buying, and video creation and distribution. As a woman- and minority-owned firm, we value each of our mission-aligned collaborations with the nonprofit and for-profit organizations we support. We believe strategy always comes first. Decisions should be data-driven. And messages must be nuanced and inclusive. Moonsail North honors and celebrates diverse experiences, perspectives and identities as part of our commitment to growing a team with representative talents and voices. Together, we co-create and hold space for a work culture that is inclusive, equitable and welcoming. We 're a hybrid distributed team and work with organizations of all sizes across the nation and internationally. Our HQ in downtown Lansing, Michigan resides in a welcoming red brick building overlooking the Grand River. Our values guide every storytelling journey, and we take coffee, puns, and making work fun very seriously. Learn more at moonsailnorth.com. How to apply If this sounds like a fit for you, apply at this link: https://moonsailnorth.bamboohr.com/jobs/view.php?id=26&source=aWQ9MTg%3D After answering some short-answer questions, you will be asked to submit a cover letter, resume and work samples either as a link to a portfolio or as document uploads. While the official close date of this position is February 15, 2022, candidate submissions will be considered on a rolling basis as they come in - so please apply right away if you 're interested for this position.YourMembership. Keywords: Online Marketing Specialist, Location: Lansing, MI - 48912

Keywords: Moonsail North, Lansing , Digital Marketing Specialist, Advertising , Lansing, Michigan

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