Paid Social Media Buyer- Remote- US

Company: Lamark
Location: Lansing
Posted on: January 16, 2022

Job Description:

PERKS

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Responsibilities

Focus on planning and execution of paid social campaigns across major social platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn).

• Execute paid social campaigns.
• Analyze data to optimize campaigns to stay on target.
• Create client-facing reports that show the success of the plan and campaign stewardship.
• Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
• Analyze measurement studies and attribution to identify strategic opportunities while also demonstrating a willingness to bring new ideas, approaches and tests to the client.
• Stay abreast of relevant social trends and recommend social strategies that meet client's business goals.
• Oversee social media budgets, pacing and monthly spend reconciliation for all assigned accounts.
• Assist with new business proposals and account audits.
  
  Required Skills/Experience:
  
  • 3+ years of experience managing social media ad campaigns and working directly in Facebook Business Manager
  • Preferred experience working with product catalogs and pixels within Business Manager
  • 1+ year communicating with clients and meeting expectations/deadlines
  • Agency background preferred but not required
  • General knowledge of other digital advertising channels such as SEO, SEM or Video/Display
  • Understanding of basic Google Analytics functionality and reporting
  • Ability to tell a meaningful story rooted in data-based insights
  • Ability to analyze raw data and formulate insights for client strategy
  • Excellent writing, grammar and communication skills
  • Problem-solver mindset, heavy attention to detail and flawless execution on all assigned tasks
  • Ability to prioritize ruthlessly and manage multiple projects at once
  • Strong interest in advertising
  • Team player, eager to learn, proactive, adaptable and flexible
  • Willingness and ability to work evenings and weekends (if needed)
    
    And Benefits
    
    • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
    • Diverse and forward-thinking environment
    • Great career growth opportunity-you'll have direct access to agency leadership
    • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
    • 401(k) with employer matching
    • Company events and industry conferences
      
      At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
      
      PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
      
      Powered by JazzHR
      
      oTbb7AtCcR

Keywords: Lamark, Lansing , Paid Social Media Buyer- Remote- US, Advertising , Lansing, Michigan