Marketing Coordinator

Company: Small Business Association of Michigan
Location: Lansing
Posted on: September 21, 2022

Job Description:

The Marketing Coordinator will implement a strategic communications plan, which includes social, digital, email and direct mail communication initiatives to SBAM's 30,000 members as well as legislators, media and prospective members.
Responsibilities

• Coordinate multiple weekly e-newsletters and promotional emails using Persona based targeting and web tracking capabilities
• Photography and short-form videography creation support
• Graphic support
• Social media posts
• Event marketing
• Membership promotions
• Marketing materials for SBAM products and services
• Editing a variety of internal forms and documents
• Daily social media updates
• Coordinating paid digital marketing campaigns
• Website edits and some design element updates
  Qualifications
  • Three years' experience or a bachelor's degree in marketing, digital marketing, graphic design, advertising, communications or a related field.
  • Proficient in Microsoft Word, Excel, and PowerPoint
  • Proficient user of Illustrator, InDesign, Photoshop, Canva and Adobe PremierePro
  • Proficient knowledge of social media tools, including Facebook, Twitter, Instagram and LinkedIn
  • Excellent written and oral communication skills
  • Adept in Google ads and search engine optimization
  • Photography and videography skills a plus
  • WordPress or other web editing skills a plus
  • Detail oriented

Keywords: Small Business Association of Michigan, Lansing , Marketing Coordinator, Advertising , Lansing, Michigan