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Marketing Coordinator

Company: Small Business Association of Michigan
Location: Lansing
Posted on: September 21, 2022

Job Description:

The Marketing Coordinator will implement a strategic communications plan, which includes social, digital, email and direct mail communication initiatives to SBAM's 30,000 members as well as legislators, media and prospective members.
Responsibilities

  • Coordinate multiple weekly e-newsletters and promotional emails using Persona based targeting and web tracking capabilities
  • Photography and short-form videography creation support
  • Graphic support
  • Social media posts
  • Event marketing
  • Membership promotions
  • Marketing materials for SBAM products and services
  • Editing a variety of internal forms and documents
  • Daily social media updates
  • Coordinating paid digital marketing campaigns
  • Website edits and some design element updates
    Qualifications
    • Three years' experience or a bachelor's degree in marketing, digital marketing, graphic design, advertising, communications or a related field.
    • Proficient in Microsoft Word, Excel, and PowerPoint
    • Proficient user of Illustrator, InDesign, Photoshop, Canva and Adobe PremierePro
    • Proficient knowledge of social media tools, including Facebook, Twitter, Instagram and LinkedIn
    • Excellent written and oral communication skills
    • Adept in Google ads and search engine optimization
    • Photography and videography skills a plus
    • WordPress or other web editing skills a plus
    • Detail oriented

Keywords: Small Business Association of Michigan, Lansing , Marketing Coordinator, Advertising , Lansing, Michigan

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