Product Marketing Specialist Intern

Company: Experian
Location: Lansing
Posted on: September 22, 2022

Job Description:

Company Description
Experian is the world's leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that - FORTUNE has named Experian one of the 100 Best Companies to work for . In addition, for the last five years we've been named in the - 100 "World's Most Innovative Companies" by Forbes Magazine .
Job Description
Experian's Summer Internship Program is a unique opportunity for students across the country to gain hands-on work experience in our innovative global company. Our interns work alongside Experian employees to tackle meaningful projects and gain valuable skills in their chosen field. During our summer internship program, interns will have access to the latest technologies and challenging work. As a summer intern, you'll learn about our exciting financial inclusion products and programs, experience philanthropic events that make us a force for good, and network across our global business units. Get ready to discover the unexpected as a part of our #uniquelyexperian summer internship program.
Product Marketing Specialist Intern will be part of the team that sits at the nexus between our demand generation marketing team, our product management team, and our sales team. They will be a critical part of positioning our products, ensuring our go-to-market is world class and that our sales team is informed and motivated to bring our new products to our clients.
Responsibilities:
Conduct industry and client research to inform target personas, develop deep understanding of market pain points and opportunities to inform positioning and materials
Work hand in hand with sales, product and marketing, consulting teams to assist in the development of high impact content

Gather and synthesize client successes, cases studies, and data points that help tell our story and turn them into sales enablement and marketing enablement materials

Collaborate continually with across teams and leadership to position products and provide training and materials for teams to executive product launches and promotions
Develop and refine repositories for sales enablement content
Work directly with sales leadership to roll out sales training on new products and positioning
Qualifications
Currently enrolled in a minimum of a Bachelor's degree program in marketing, communications, journalism, business or related degree
Be returning to school in the Fall of 2023 to complete degree program
Strong ability to collaborate and drive alignment across multiple teams and stakeholders
Strong listening and communication skills

Demonstrated abilities in writing, proofreading, and editing

Strong research, organizational, and time management skills
The capacity to work independently and collaboratively
Artful with words and passionate about creating compelling stories
Comfortable pushing creative boundaries
Experience with project management software (Seismic, Wrike, etc.)
Additional Information
All your information will be kept confidential according to EEO guidelines.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and and it reflects what we believe. See our DEI work in action!
If you live in Colorado, Connecticut or New York City, please contact us here for the salary range of this position (include this Job Title in your email). In addition to a competitive base salary and variable pay opportunity, Experian offers a comprehensive benefits package including health, life and disability insurance, generous paid time off including parental and family care leave, an employee stock purchase plan and a 401(k) plan with a company match.
Experian Careers - Creating a better tomorrow together

Keywords: Experian, Lansing , Product Marketing Specialist Intern, Advertising , Lansing, Michigan