Integrated Marketing Specialist

Company: The Christman Company
Location: Lansing
Posted on: March 19, 2023

Job Description:

Are you looking for a rewarding career as an Integrated Marketing Specialist with a successful organization and healthy corporate culture? The Christman Company may be the place for you! We are an ESOP owned company that offers performance based bonuses, promotes professional development, and has a robust benefit program. We are looking for future owners and partners to join our team!

This position will ensure development of high-quality marketing that helps increase Christman's brand equity. Working in partnership with regional marketing colleagues, Corporate Marketing Director, and Senior Vice President of Marketing and Business Development, this person will identify marketing channels, messages, and content to support corporate and regional marketing goals. They will also serve as the regional marketing leader for our headquarters (HQ) and periodically prepare responses to Requests for Proposals for new projects. This person will formulate digital, web, and social media strategies, as well as monitor and measure digital content. They will combine analytic and communication skills with an excellent understanding of marketing techniques. This person must possess solid teamwork skills to collaborate with marketing representatives from various regions and disciplines, aligning regional to corporate efforts.

Essential Job Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Develop and execute marketing programs to promote the company's brand. Guided by regional marketing leaders, this individual will help identify opportunities and assist in the development of content that positions Christman as a sought-after partner in construction.
Use critical thinking and strategic marketing skills to identify and vet appropriate marketing channels and opportunities. Whether public/community relations, digital, email, landing pages (web), traditional or new media, etc., this individual will help identify avenues for promoting the organization within a target market.
Develop and execute HQ's regional marketing strategic plan, working with regional leadership team to identify strategic markets, raise brand visibility, and increase profitable wins.
Develop, write, and create custom marketing materials and deliverables for HQ such as brochures and other collateral materials to generate client focused messaging, visibility, and brand awareness for the company in the local marketplace.
Define and deliver market savvy digital strategy on social media and the Christman website with continuous maintenance and analytical review ensuring relevant and engaging content.
Serve as proposal writer and collateral material developer, helping balance peaks in demand for services within regional offices. In this role, lead the development of winning proposals by editing, writing, and rewriting technical narratives received from multiple subject matter experts. Make recommendations on compelling qualification/proposal "win" themes and strategies.
Collaborate with team members to ensure that materials reflect current best practices for visual appeal, quality writing, effectiveness, user friendliness, and support of messaging.
Create/write and project manage corporate electronic newsletter or blog content, verifying appropriate approvals, content, and images.
Work with Creative Design Manager, regional marketing leaders, business development representatives and Corporate Marketing Director to ensure that brand is consistent across marketing channels, including written content, graphics, online/digital, and images.
Create unique corporate social media campaigns, measuring campaign success. Experience in Google Analytics, digital engagement, and marketing ROI is necessary to monitor and revise active campaigns.
Marketing/BD corporate social and digital messaging and strategy. Working with regional marketing directors to deploy social and digital posts in concert with regional activity, this individual will orchestrate a balanced message providing support to each region.
Formulate brand appropriate content that can be shared among company representatives to publish on their personal LinkedIn page. Identify video/image opportunities, provide counsel on trending hashtags, and employ best practices of tagging and hyperlinks.
Work alongside Senior Vice President of Marketing and Business Development and Corporate Marketing Director on strategic research initiatives uncovering market opportunities, industry trends and best practices in brand recognition.
Manage Google My Business, Google Analytics, and other digital information and measurement resources to ensure up-to-date corporate data and digital search results.
Create press and media reports highlighting press placement, social mentions, campaigns, and award opportunities, among other measurements. Review for improvements, trends and corporate strategy modifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Work Environment

The role will be conducted in a temperature controlled professional office environment, with moderate noise and will routinely use standard office equipment such as computers, phones, and copy machines.

Physical Demands

While performing the duties of this role, the employee is regularly required to talk, listen, sit, walk, reach, kneel, stoop, crouch, use hands, and fingers to handle or feel and to operate a computer keyboard, telephone, and maintain visual acuity. The employee may occasionally be required to lift and or carry lightweight objects under 20 pounds.

Expected Hours of Work

Full time position. Occasional extended hours and weekends may apply.

Travel

Minimal travel required. Majority of travel done during work hours; overnight stays may be required.

Required Education and Experience

Bachelor's Degree or equivalent required with a preference for Public Relations or Marketing related focus.
Must have 3 - 4 years of overall experience in related job field. -or-
Equivalent combination of the above education, training, and experience.

Preferred Education and Experience

Proposal-specific experience, including professional writing, editing and/or technical proposal development and processes.
Experience within the Architecture, Construction, and Engineering industry.
Advanced knowledge of Microsoft Office Suite applications.
Intermediate to advanced knowledge of Adobe software, such as Acrobat, Photoshop, and InDesign.

Additional Eligibility Qualifications

Excellent oral and written communication skills.
Must be proficient in grammar, spelling, punctuation, and have accurate proofreading skills.
Strong project management and organizational skills, including attention to detail and ability to work with minimal supervision.
Strong interpersonal skills and effective relationship building capacity with internal team members at various levels in the organization as well as external partners.
Confident, consultative style in expressing opinions in a collaborative work environment.
Working knowledge of Microsoft Office and Adobe applications.

The Christman family of companies is an equal opportunity employer and values diversity

Equal Opportunity; disability/veteran%13094144% %%engid%%

Keywords: The Christman Company, Lansing , Integrated Marketing Specialist, Advertising , Lansing, Michigan