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Digital Media Specialist

Company: G--d Marketing
Location: Lansing
Posted on: August 13, 2019

Job Description:

G--d Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing teams in mid-Michigan serving the Midwest Midwest and beyond. Through research, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We effectively and efficiently utilize media, creating unique opportunities to reach our desired audiences. We distill this work into compelling messages to educate, inspire and move people in a way that creates a space for change; for stronger, safer, healthier communities. To learn more, visit . Position Summary The Digital Marketing Specialist will drive digital marketing efforts for all client work. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns. This position will reportreports to the Media Director and be is responsible to integrate digital marketing with all marketing/ advertising, public relations/outreach, traditional media, grassroots, and social media and grassroots marketing initiatives. Key Responsibilities Strategy and Execution-- Own digital marketing best practices and standards within the organization, including reporting, measurement and return on Investment (ROI) for digital campaigns.-- Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs. -- Work with the Media Director to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development. -- Plan and execute all digital marketing, including SEO/SEM, email and display marketing campaigns. Integrate all digital efforts with the Social Media Team.-- Establish deadlines and specifications for ad materials needed and report deadlines to the Traffic Director and Account Managers.-- Assist in media planning functions, as required by the Media Director.-- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.-- Collaborate with agencies and other vendor partners-- Provide administrative assistance on day-to-day client activities, including responding to vendor phone calls, emails, etc.-- Assist with billing and issue digital insertion orders as needed.-- Develop strategies and recommendations for new and organic client growth.-- Serve as Account Manager on project-based digital campaigns as needed.-- Is involved in meetings with media representatives when requested by the Media Director Analytics and Reporting-- Consolidate metrics and provide ongoing reporting and analytics to the Media Director, and provide guidance for program optimization. -- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to "get ahead of the curve". -- Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients. -- Constantly measure, optimize and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).-- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Job Requirements Education/Experience Requirements-- BS/MS degree in marketing or a related field -- Strong written and verbal communication skills-- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns -- Experience in optimizing landing pages and user funnels -- Experience with A/B and multivariate experiments -- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture) -- Working knowledge of ad serving tools (e.g., DART, Atlas) -- Working knowledge in setting up and optimizing Google Adwords campaigns -- Up-to-date with the latest trends and best practices in online marketing and measurement Certifications/Licensure Requirements-- Google AdWords Certified-- Google Analytics Certified Professional Skills-- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -- Strong analytical skills and data-driven thinking -- Demonstrable experience thriving in a fast-paced, deadline- oriented environment-- Strong analytical skills and data-driven thinking -- Public speaking and presentation experience preferred-- Broad interest in marketing and advertising-- Willingness to take initiative and work hard-- Ability to work successfully with diverse teammates and people with different work styles-- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day.-- This is an exempt, full-time position requiring a minimum of 40 hours a week. This position offers paid vacation and holidays. The work schedule is weekday 8:00am - 5:00pm with occasional evenings and weekend days required. Why Join Our Team-- Fun and creative atmosphere that facilitates personal growth and development-- Active community advocates who help build strong, safe, healthy communities -- Located in the heart of Old Town Lansing overlooking the Grand River - close proximity to cool shops, art, culture, and great food -- Free parking, coffee and snacks -- Established in 1978; a truly comprehensive and integrated marketing firm with a reputation and track-record of success-- Open office space that promotes a collaborative work environment-- Paid vacations and holidays -- Competitive salary and benefits Application RequirementsPlease submit compensation requirements along with cover letter and resume.

Keywords: G--d Marketing, Lansing , Digital Media Specialist, Advertising , Lansing, Michigan

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