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Digital Marketing Specialist

Company: G--d Marketing
Location: Lansing
Posted on: August 17, 2019

Job Description:

G--d Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing teams in mid-Michigan serving the Midwest and beyond. Through research, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We effectively and efficiently utilize media, creating unique opportunities to reach our desired audiences. We distill this work into compelling messages to educate, inspire and move people in a way that creates a space for change; for stronger, safer, healthier communities. To learn more, visit . Position SummaryThe Digital Marketing Specialist will drive digital marketing efforts for all client work. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns. This position reports to the Media Manager and is responsible to integrate digital marketing with all marketing/ advertising, public relations/outreach, traditional media, social media and grassroots marketing initiatives. Key Responsibilities Strategy and ExecutionOwn digital marketing best practices and standards within the organization, including reporting, measurement and return on Investment (ROI) for digital campaigns.Translate business goals into digital marketing objectives, creating and communicating marketing targets/briefs.Work with the Media Manager to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.Plan and execute all digital marketing, including SEO/SEM, email and display marketing campaigns. Integrate all digital efforts with the Social Media Team.Establish deadlines and specifications for ad materials needed and report deadlines to the Traffic Director and Account Managers.Assist in media planning functions, as required by the Media Manager.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Collaborate with agencies and other vendor partnersProvide administrative assistance on day-to-day client activities, including responding to vendor phone calls, emails, etc.Assist with billing and issue digital insertion orders as needed.Develop strategies and recommendations for new and organic client growth.Is involved in meetings with media representatives when requested by the Media Manager Analytics and ReportingConsolidate metrics and provide ongoing reporting and analytics to the Media Manager, and provide guidance for program optimization.Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to "get ahead of the curve".Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients.Constantly measure, optimize and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Job Requirements Education/Experience RequirementsBS/MS degree in marketing or a related fieldStrong written and verbal communication skillsDemonstrable experience leading and managing SEO/SEM, email, social media and display campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, Omniture)Working knowledge of ad serving tools (e.g., DART, Atlas)Working knowledge in setting up and optimizing Google Adwords campaignsUp-to-date with the latest trends and best practices in online marketing and measurement Certifications/Licensure RequirementsGoogle AdWords CertifiedGoogle Analytics Certified Professional SkillsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateStrong analytical skills and data-driven thinkingDemonstrable experience thriving in a fast-paced, deadline-oriented environmentPublic speaking and presentation experience preferredBroad interest in marketing and advertiingWillingness to take initiative and work hardAbility to work successfully with diverse teammates and people with different work stylesAbility to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day. Why Join Our TeamFun and creative atmosphere that facilitates personal growth and developmentActive community advocates who help build strong, safe, healthy communitiesLocated in the heart of Old Town Lansing overlooking the Grand River - close proximity to cool shops, art, culture, and great foodFree parking, coffee and snacks

Keywords: G--d Marketing, Lansing , Digital Marketing Specialist, Advertising , Lansing, Michigan

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