Product Manager, Wheel Service
Company: VSG, A Dover Company
Posted on: May 14, 2022
POSITION TITLE: Product Manager
IMMEDIATE SUPERVISOR: Director of Product Management
Responsible for all elements of the product strategy for a
designated product line, including creation, execution, and
communication. Also responsible for market research and product
portfolio adjustments for one or more target customer/market
ESSENTIAL JOB FUNCTIONS INCLUDE:
Through joint consideration and planning with Sales, Marketing, and
Engineering Managers, assist in the determination and formulation
of objectives, policies, and sales and marketing programs designed
to achieve optimum profitability and market growth, etc.
Responsible for developing, maintaining, and communicating product
roadmaps including product branding.
Responsible for deeply understanding competitive dynamics in the
marketplace including creation and maintaining competitive
landscapes and regular collection and dissemination of competitive
Responsible for product line portfolio management from product
conception to retirement.
Responsible for product pricing through a deep understanding of
market dynamics, competitive pricing, input cost trends, margin
expectations, price elasticity and channel/business
Responsible for executing flawless product launches and go to
Responsible for developing and communicating the features/benefits
story for each product offering through the sales and marketing
team. This includes regular review of all product related marketing
collateral such as brochures, advertisements, websites, Lunati
Responsible for regularly conveying market trends, selling tactics,
and competitive information to the field sales force.
Responsible for the regular collection and dissemination of VOC
(voice of customer) input as it relates to product acceptance and
future feature and/or portfolio requirements with a "whole offer"
Responsible for the development of sales tools to assist VSG sales
team and channel partners in driving preference for VSG
Direct and, when so required, participate in market research
studies, advertising and promotional development programs, sales
organization development, internal control systems and procedures,
sales training, customer relations programs, etc.
Regularly engage with market and customer influencers such as
architectural firms, insurance companies, trade schools, and
industry associations to build understanding and create preference
for VSG products eventually leading to strong pull for VSG products
and/or preferential bid specification language.
In conjunction with field sales organization, visit with major
end-user customers in targeted segments to understand unmet needs
and to promote company as a solution provider.
Assists in establishing priority for engineering and NPD
Assists establishing annual sales targets. Ensure these are reached
Assists Sales and Demand Planning in the development of long-term
sales forecasts through analysis and interpretation of general
economics, industry, marketing and sales data, statistics,
additional sales and distribution channels and sales pipeline
Assists Sales Management with regular recommendations for updates
to contracts that incentivize targeted channel partners behaviors
that support VSG strategies.
Assists Sales management through data analysis (population, vehicle
registrations, etc.) to identify hot spots to replicate and dead
zones to improve and to set opportunity driven metrics.
COMPETENCIES: To perform the job successfully, an individual should
demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; Designs
work flows and procedures.
Accountability : Accepts responsibility and accountability for both
the strategic planning and the successful implementation of all
projects/programs/duties as outlined in this job description.
Demonstrates a sound balance between quality and quantity of work
while maintaining a sense of urgency toward completion.
Continuous Improvement & Problem Solving - Identifies and resolves
problems in a timely manner. Performs root-cause analysis and
implements viable, permanent solutions to global issues. Uses
technical/analytical abilities to assure existing work practices
are the most efficient and cost effective possible.
Visionary Leadership - Displays passion and optimism; mobilizes
others to fulfill the vision; Provides vision and inspiration to
peers and subordinates.
Cultural Awareness - Demonstrates awareness and sensitivity to
global cultural differences. Works comfortably in a myriad of
environments. Promotes and supports corporate diversity
Change Management - Develops workable implementation plans; Builds
commitment and overcomes resistance.
Delegation - Sets expectations and monitors delegated
Strategic Thinking - Develops strategies to achieve organizational
goals; Understands organization's strengths & weaknesses; Adapts
strategy to changing conditions.
Ethics & Work Standards - Maintains the highest ethical and work
standards, while promoting the same attributes in subordinates,
business partners, and vendors.
EDUCATION AND EXPERIENCE: Skills and abilities consistent with a
4-year technical degree, with a preference for a BS in Engineering.
Minimum of 2 years in a field sales environment specifying and
selling capital equipment in vehicle maintenance facilities. High
energy level, strong interpersonal skills, a decision maker,
analytical, willing to change and make changes. Strong computer
software skills required (word processing, spreadsheet, project
COMMUNICATION SKILLS: Ability to read, analyze, and interpret the
most complex documents. Ability to respond effectively to the most
sensitive inquiries or complaints. Ability to write speeches,
articles, and proposals using original or innovative techniques or
style. Ability to make effective and persuasive speeches and
presentations on controversial or complex topics to top management,
public groups, and/or boards of directors.
COMPUTER SKILLS: To perform this job successfully, an individual
should have knowledge of AS400 and PRMS or related business systems
software; thorough understanding of Microsoft Project and Microsoft
Office Suite is required.
TRAVEL: Must be willing to travel as needed - including both
domestic and international travel.
The above description represents a general synopsis of the
principal functions of the job and should not be construed as a
comprehensive listing of all requirements that may be inherent in
Equal Opportunity Employer
All qualified applicants will receive consideration for employment
without discrimination on the basis of race, color, religion, sex,
sexual orientation, gender identity, national origin, protected
veteran status, disability, age, genetic information, or any other
factors prohibited by law.
Keywords: VSG, A Dover Company, Lansing , Product Manager, Wheel Service, Executive , Lansing, Michigan
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