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Media Manager

Company: G--d Marketing
Location: Lansing
Posted on: July 15, 2019

Job Description:

Media ManagerCompany OverviewG--d Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing teams in mid-Michigan, serving the Midwest Midwest and beyond. Through research, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We effectively and efficiently utilize media, creating unique opportunities to reach our desired audiences. We distill this work into compelling messages to educate, inspire and move people in a way that creates a space for change, for stronger, safer, healthier communities. To learn more, visit www.GudMarketing.com.Job DescriptionPosition SummaryThe media manager will develop and oversee implementation of media campaigns for a variety of client work across all media types. This position requires a deep understanding of the full media ecosystem, including traditional, paid, earned, owned, digital and social media.Primary ResponsibilitiesThe media manager will work closely with the media director to develop detailed media execution plans --and oversee final contract negotiations, placement, optimization and reconciliation. Day-to-Day Duties and Responsibilities--------------Work with the media buyer, digital and social teams to oversee implementation of integrated media plans to meet client strategic goals--------------Prepare detailed media plans based on briefings from media director--------------Develop media schedules and keep schedules up to date--------------Upon approval of each media plan, work with the media team to execute the media buy, establish deadlines for materials needed and communicate deadlines to the traffic, creative, and account services teams--------------Establish and maintain close vendor partnerships; stay up to date with emerging trends and opportunities--------------Build long-term relationships with media influencers to promote client work--------------Develop innovative outreach tactics to deeply engage audiences in new ways--------------Compile and interpret media data and statistics --------------Manage campaign budgets--------------Assist with billing--------------Maintain client proof of performance files --------------Review and approve paid media invoices for payment; assist the media director in settling billing discrepancies and negotiation of make goods --------------Assist with new business efforts as neededJob Requirements--------------Proven work experience as a media manager or similar role (minimum 5 years of relevant experience)--------------Strong written and verbal communication skills--------------Strong decision-making skills--------------Strong organizational skills and the ability to manage multiple projects--------------Knowledge of different types of media channels with aptitude for attention to detail--------------Demonstrable experience building effective advertising campaigns--------------Familiarity with digital marketing--------------Working knowledge of marketing analytics tools (e.g., GfK MRI, Moat and Nielsen IMS)--------------Proficient with Strata media-buying software--------------Proficient with MS Office including Word, Excel and PowerPoint--------------Knowledge of Strata interaction with Workamajig a plus--------------Up to date with the latest trends and best practices in marketing campaign measurement--------------Experience with budget planning and KPIs--------------Ability to manage and combine data--------------BS in marketing, business administration or similar fieldProfessional Skills--------------Passion for integrated marketing and customer service--------------Highly creative with experience in identifying target audiences and devising media campaigns that engage, inform and motivate --------------Strong analytical skills and data-driven thinking --------------Demonstrable experience thriving in a fast-paced, --deadline- oriented environment--------------Strong analytical skills and data-driven thinking --------------Public speaking and presentation experience --------------Broad interest in marketing and advertising--------------Willingness to take initiative and work hard--------------Ability to work successfully with diverse teammates and people with different work styles--------------Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the dayWhy Join Our Team--------------Fun and creative atmosphere that facilitates personal growth and development--------------Active community advocates who help build strong, safe, healthy communities --------------Located in the heart of Old Town Lansing overlooking the Grand River - close proximity to cool shops, art, culture and great food --------------Free parking, coffee and snacks --------------Established in 1978; a truly comprehensive and integrated marketing firm with a reputation and track record of success--------------Open office space that promotes a collaborative work environment--------------Paid vacations and holidays --------------Competitive salary and benefitsApplication RequirementsPlease submit compensation requirements along with cover letter and resume.

Keywords: G--d Marketing, Lansing , Media Manager, Executive , Lansing, Michigan

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