Marketing Digital Strategist (REMOTE OPPORTUNITY)
Company: Regions Bank
Location: Lansing
Posted on: January 22, 2023
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Job Description:
Thank you for your interest in a career at Regions. At Regions,
we believe associates deserve more than just a job. We believe in
offering performance-driven individuals a place where they can
build a career --- a place to expect more opportunities. If you are
focused on results, dedicated to quality, strength and integrity,
and possess the drive to succeed, then we are your employer of
choice.Regions is dedicated to taking appropriate steps to
safeguard and protect private and personally identifiable
information you submit. The information that you submit will be
collected and reviewed by associates, consultants, and vendors of
Regions in order to evaluate your qualifications and experience for
job opportunities and will not be used for marketing purposes,
sold, or shared outside of Regions unless required by law. Such
information will be stored in accordance with regulatory
requirements and in conjunction with Regions' Retention Schedule
for a minimum of three years. You may review, modify, or update
your information by visiting and logging into the careers section
of the system.**Job Description:**At Regions, the Marketing Digital
Strategist creates and manages digital marketing strategies that
drive brand awareness and customer conversion with measurable
results.**Primary Responsibilities**+ Gathers, synthesizes, and
applies digital insights to form strategies+ Leads strategy
development and delivery of digital marketing to various audiences
across multiple digital channels; channels include content,
display, email, mobile, search engine marketing, search engine
optimization, social media, and video+ Communicates digital
strategies to business partners and stakeholders on a regular basis
to ensure integration and support for programs and initiatives+
Ensures alignment of digital media and messaging across all
channels+ Develops success metrics, and tracks performance against
goals and budget+ Leverages Media Mix Modeling and Cross-Channel
Attribution tools to provide reporting and optimization
recommendations+ Manages the digital tools and technologies driving
the MarTech stack, and the methods by which the platforms can be
used to effectively accomplish business objectives+ Evaluates
emerging technologies and provides thought leadership and
perspective for adoption where appropriate+ Develops test-and-learn
strategies as appropriate to test new opportunities or to evaluate
value of programs+ Ensures digital strategies are executed within
strict conformance with risk, security, and other applicable
standards and support the development of new standards for evolving
channels+ Manages media verification tools and methods by which the
platforms monitor digital media quality (brand safety, fraud and
viewability)+ Provides guidance and advice to junior strategists,
maximizing opportunities for continuous improvementThis position is
exempt from timekeeping requirements under the Fair Labor Standards
Act and is not eligible for overtime pay.**Requirements**+
Bachelor's degree in Marketing or related field+ Five (5) years of
experience in consumer advertising strategies, preferably in
digital and/or high technology**Preferences**+ Solid understanding
of Marketing and Ad Technology Stacks+ Experience executing out of
home, print, radio, and television campaigns+ Experience in the
oversight and management of media campaigns across several
channels+ Advanced understanding of digital marketing including
display, email, mobile, native, retargeting, search, social and
video+ Be a thought leader who can share trends and behaviors on
digital media to optimize existing platforms as well as properties
that are not currently used or that are underutilized**Skills and
Competencies**+ Ability to effectively communicate both technical
and non-technical information internally and externally teams+
Ability to learn additional systems as needed+ Ability to research,
analyze data, and derive facts+ Ability to work in a team
environment when applicable+ Ability to work under limited
guidance+ Ability to work under pressure and meet deadlines+
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook,
etc.)+ Strong verbal, written communication, and organizational
skills+ Strong work ethic and self-motivation**Position Type**Full
time**Benefits Information**Regions offers a benefits package that
is flexible, comprehensive and recognizes that "one size does not
fit all" for associates. Listed below is a synopsis of the benefits
offered by Regions for informational purposes, which is not
intended to be a complete summary of plan terms and conditions.+
Paid Vacation/Sick Time+ 401K with Company Match+ Medical, Dental
and Vision Benefits+ Disability Benefits+ Health Savings Account+
Flexible Spending Account+ Life Insurance+ Parental Leave+ Employee
Assistance Program+ Associate Volunteer ProgramPlease note,
benefits and plans may be changed, amended, or terminated with
respect to all or any class of associate at any time. To learn more
about Regions' benefits, please click or copy the link below to
your
browser.https://www.regions.com/welcometour/benefits.rf**Location
Details**Regions Center - Birmingham**Location:**Birmingham,
AlabamaBring Your Whole Self to WorkWe have a passion for creating
an inclusive environment that promotes and values diversity of
race, color, national origin, religion, age, sexual orientation,
gender identity, disability, veteran status, genetic information,
sex, pregnancy, and many other primary and secondary dimensions
that make each of us unique as individuals and provide valuable
perspective that makes us a better company and employer. More
importantly, we recognize that creating a workplace where everyone,
regardless of background, can do their best work is the right thing
to do.OFCCP Disclosure: Equal Opportunity
Employer/Disabled/Veterans**About Regions**At Regions, our culture
focuses on five core values that are a commitment to how we will do
business:+ Put people first+ Do what is right+ Focus on your
customer+ Reach higher+ Enjoy lifeThrough these values, our mission
to make life better drives our desire to improve and make a
positive difference in the communities where we work and live
through financial investments and volunteering.
Keywords: Regions Bank, Lansing , Marketing Digital Strategist (REMOTE OPPORTUNITY), Other , Lansing, Michigan
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