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Digital Marketing Consultant (Hybrid / Remote Michigan)

Company: Web Ascender
Location: Okemos
Posted on: May 14, 2022

Job Description:

Do you love digital marketing and online media, have a thirst for learning, and a desire to make an impact on a daily basis? Do you want to work alongside industry experts who welcome and value your contributions? Digital Marketing Consultants at Web Ascender are hands-on and client-facing. You---ll deliver digital marketing services to achieve client goals while constantly learning and acquiring new skills and experience to advance to the next level. The ideal Digital Marketing Consultant is a highly organized, accountable, and driven marketer with a passion for the industry and a desire to be a long-term, respected contributor to our team. You---ll lead the development and implementation of digital marketing strategies for promoting client websites and products, converting website visitors into leads, and building digital brands. You will develop strategic plans to achieve business goals for a core set of clients while gaining valuable experience in the strategy behind digital marketing. You will also be responsible for implementing client strategies and working with internal teams to ensure deliverables and campaign results exceed client expectations. This includes overseeing and contributing to the writing and optimization of content and blog posts, setup and testing of landing pages and calls to action, creation of email marketing materials, setup and management of digital ad campaigns, and development of reports and insights based on marketing analytics. The starting salary for this position is $50,000 - $75,000, based on skillset and experience. Your typical week will be spent: Developing digital marketing strategies for achieving client goals Collaborating with copywriters, designers, and developers to ensure the creation of high-quality deliverables on time and on budget Conducting research to become an expert in client industries Creating monthly performance reports for clients, writing executive summaries, and analyzing results of digital marketing efforts Contributing to the execution of digital marketing tactics, including copywriting, ad management, and design effort as needed Leveling-up your knowledge and skills in digital marketing tactics, search engine optimization, email marketing, digital advertising, and website management Our team is mostly remote but based in Michigan / eastern timezone. This would likely be a hybrid position initially with the opportunity to go fully remote in the future. About Web Ascender Web Ascender is a digital marketing agency that is dedicated to helping our customers beat the competition. We help businesses with website design, paid ad management, inbound marketing, custom development and more. We're a relatively small group who help each other be the best that we can be at our trade. We help each other excel in our positions but also expect each team member to have a thirst for knowledge and share what they learn so that we can all grow. Our culture is pretty laid back internally; we don't take ourselves too seriously but we do take our client work seriously. Requirements We're looking for people who: Have a bachelor's degree in marketing, communications, public relations, journalism or related field Are comfortable working with clients and explaining technical concepts to non-technical people Have creative and technical content authoring skills Have knowledge and interest in search engine algorithms and SEO best practices 2-3 years experience with online analytics and advertising platforms (Ex: Google Ads, Google Analytics) 2-3 years experience managing online advertising campaigns 2-3 years experience with website reporting, analytics, and insights Are self-motivated with a thirst for learning and growing Enjoy learning about a variety of businesses and how they market their products and services Have excellent spoken and written English Have a collaborative spirit and can work well in small teams or go solo if the need arises Majority of our team lives in Michigan / eastern time zone. We prefer to have consultants that can occasionally meet in person at our office or visit clients at their location to do in-person meetings. Have a reliable and fast internet connection to enable remote work, Zoom meetings, etc Bonus: You are familiar with or have experience using Hubspot, Active Campaign, or other inbound marketing software Have agency experience or experience in a client-facing role Have some knowledge of HTML/CSS Benefits Salary based on skillset and experience ($50,000 - $75,000) Medical, Dental, and Vision plans, with HSA option 401k plan with company matching Paid time off, plus holidays Parental leave Professional development allowance Fun and casual work environment Primarily remote position in Michigan (hybrid)

Keywords: Web Ascender, Lansing , Digital Marketing Consultant (Hybrid / Remote Michigan), Professions , Okemos, Michigan

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