Digital Marketing Consultant (Hybrid / Remote Michigan)
Company: Web Ascender
Location: Okemos
Posted on: May 14, 2022
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Job Description:
Do you love digital marketing and online media, have a thirst
for learning, and a desire to make an impact on a daily basis? Do
you want to work alongside industry experts who welcome and value
your contributions? Digital Marketing Consultants at Web Ascender
are hands-on and client-facing. You---ll deliver digital marketing
services to achieve client goals while constantly learning and
acquiring new skills and experience to advance to the next level.
The ideal Digital Marketing Consultant is a highly organized,
accountable, and driven marketer with a passion for the industry
and a desire to be a long-term, respected contributor to our team.
You---ll lead the development and implementation of digital
marketing strategies for promoting client websites and products,
converting website visitors into leads, and building digital
brands. You will develop strategic plans to achieve business goals
for a core set of clients while gaining valuable experience in the
strategy behind digital marketing. You will also be responsible for
implementing client strategies and working with internal teams to
ensure deliverables and campaign results exceed client
expectations. This includes overseeing and contributing to the
writing and optimization of content and blog posts, setup and
testing of landing pages and calls to action, creation of email
marketing materials, setup and management of digital ad campaigns,
and development of reports and insights based on marketing
analytics. The starting salary for this position is $50,000 -
$75,000, based on skillset and experience. Your typical week will
be spent: Developing digital marketing strategies for achieving
client goals Collaborating with copywriters, designers, and
developers to ensure the creation of high-quality deliverables on
time and on budget Conducting research to become an expert in
client industries Creating monthly performance reports for clients,
writing executive summaries, and analyzing results of digital
marketing efforts Contributing to the execution of digital
marketing tactics, including copywriting, ad management, and design
effort as needed Leveling-up your knowledge and skills in digital
marketing tactics, search engine optimization, email marketing,
digital advertising, and website management Our team is mostly
remote but based in Michigan / eastern timezone. This would likely
be a hybrid position initially with the opportunity to go fully
remote in the future. About Web Ascender Web Ascender is a digital
marketing agency that is dedicated to helping our customers beat
the competition. We help businesses with website design, paid ad
management, inbound marketing, custom development and more. We're a
relatively small group who help each other be the best that we can
be at our trade. We help each other excel in our positions but also
expect each team member to have a thirst for knowledge and share
what they learn so that we can all grow. Our culture is pretty laid
back internally; we don't take ourselves too seriously but we do
take our client work seriously. Requirements We're looking for
people who: Have a bachelor's degree in marketing, communications,
public relations, journalism or related field Are comfortable
working with clients and explaining technical concepts to
non-technical people Have creative and technical content authoring
skills Have knowledge and interest in search engine algorithms and
SEO best practices 2-3 years experience with online analytics and
advertising platforms (Ex: Google Ads, Google Analytics) 2-3 years
experience managing online advertising campaigns 2-3 years
experience with website reporting, analytics, and insights Are
self-motivated with a thirst for learning and growing Enjoy
learning about a variety of businesses and how they market their
products and services Have excellent spoken and written English
Have a collaborative spirit and can work well in small teams or go
solo if the need arises Majority of our team lives in Michigan /
eastern time zone. We prefer to have consultants that can
occasionally meet in person at our office or visit clients at their
location to do in-person meetings. Have a reliable and fast
internet connection to enable remote work, Zoom meetings, etc
Bonus: You are familiar with or have experience using Hubspot,
Active Campaign, or other inbound marketing software Have agency
experience or experience in a client-facing role Have some
knowledge of HTML/CSS Benefits Salary based on skillset and
experience ($50,000 - $75,000) Medical, Dental, and Vision plans,
with HSA option 401k plan with company matching Paid time off, plus
holidays Parental leave Professional development allowance Fun and
casual work environment Primarily remote position in Michigan
(hybrid)
Keywords: Web Ascender, Lansing , Digital Marketing Consultant (Hybrid / Remote Michigan), Professions , Okemos, Michigan
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