Business Development Representative
Company: LSPedia Inc
Location: Farmington
Posted on: February 15, 2026
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Job Description:
Job Description Job Description Job Description: Business
Development Representative Department: Sales Reports To: Sr.
Account Executive Employment Type: Full-time Work Location: Onsite
– Farmington Hills, Michigan About LSPedia Welcome to LSPedia, a
global software (SaaS) leader at the forefront of traceability,
compliance, and supply chain solutions, dedicated to empowering the
pharmaceutical and healthcare industries. A Certified Women-Owned
and Minority-Owned Business, recognized by Inc. Magazine as Best in
Business in SaaS and a Top 5000 growth company, LSPedia is
committed to securing the pharmaceutical supply chain and improving
patient safety and operational efficiency every step of the way,
from manufacture to the point of dispensing. Our cutting edge
software solutions have earned the trust of major players in the
pharmaceutical and healthcare sectors, including esteemed
organizations such as the U.S. Department of Veterans Affairs,
Cencora, Cardinal Health, Walmart, Rite Aid, and thousands more. We
take pride in our commitment to delivering unparalleled
traceability and compliance solutions that redefine industry
standards. Job Summary: The Business Development Representative
(BDR) is responsible for generating new business opportunities by
identifying, contacting, and qualifying potential customers. This
role supports the sales team by building a pipeline of leads
through outbound outreach and strategic engagement. The BDR works
closely with the Sr. Account Executive to ensure alignment with
sales objectives and market strategies. Key Responsibilities:
Research and identify potential clients and target markets.
Initiate outbound communication via phone, email, and social
platforms to generate interest. Qualify leads and schedule
introductory meetings for the sales team. Maintain detailed records
of outreach activities and lead status in the CRM system.
Collaborate with marketing and sales teams to support campaigns and
improve lead conversion. Track and report on key performance
metrics related to lead generation and engagement. Stay informed on
industry trends, competitive landscape, and company offerings.
Preferred Qualifications: Bachelor’s degree in Business, Marketing,
Communications, or related field. 1–2 years of experience in sales,
business development, or customer-facing roles. Strong verbal and
written communication skills. Familiarity with CRM tools (e.g.,
Salesforce, HubSpot). Ability to work independently and manage
multiple tasks effectively. Goal-oriented with a proactive and
persistent approach to outreach. Physical Requirements: Ability to
work onsite in a professional office setting. Prolonged periods of
sitting and computer use. Occasional lifting of office materials or
equipment (up to 20 lbs). May require occasional travel for
meetings or events.
Keywords: LSPedia Inc, Lansing , Business Development Representative, Sales , Farmington, Michigan
